Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

On roadside signs in high-traffic areas. In the results of a Google-powered search on a desktop computer. In the mail. In any of three-million sites and apps. On a website during mobile browsing. The correct answers are: In any of three million sites and apps. and On a website during…

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

Ensure the entire range of products is available in-store. Allow shoppers to buy online and pick up at the store. Provide opening hours, locations, and stock levels. Provide free refreshments in-store. Allow shoppers a 28-day trial period. The correct answers are: Allow shoppers to buy online and pick up at…

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

Angelo can add new product groups and arrange them to show how many clicks a specific book received. Angelo can see how many clicks a specific book received by filtering his products view. Angelo can use benchmarking data to isolate each book’s sales. Angelo can use impression-share data to find…

How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

By automatically optimizing daily spend, based on trend data. By automatically optimizing bids, audiences, and products displayed. By automatically optimizing special offers for selected products. By automatically optimizing web-page optimization for searches. The correct answer is: By automatically optimizing bids, audiences, and products displayed. Smart Display Campaigns automatically optimize bids,…

If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)

Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location. Main view, where consumers can quickly see key information about Klothes for Kats. Product view, where potential customers can see recent purchases made by existing customers. Product view, where potential customers can see a particular cat dress available…

What’s one way to make good use of data to accelerate your business and improve profitability?

Create informative spreadsheets for regular meetings. Create personalized product recommendations. Send out birthday and holiday gifts to previous customers. Offer discount vouchers to those who’ve bought from similar stores. The correct answer is: Create personalized product recommendations. The one way to make good use of data to accelerate your business…

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it. To engage potential customers who make local intent queries regarding pianos. To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand…

Lance has been running Local Inventory ads to promote his antique toyshop. He’s considering running additional ad campaigns with Google.What’s an easy next step Lance can take to expand his brand’s reach?

Use Local Inventory feed data to reach viewers with Local Catalog ads. Add a second brick-and-mortar location. Transition to 100% digital marketing by eliminating traditional print materials. Replace the Local Inventory ads with Local Catalog ads. The correct answer is: Use Local Inventory feed data to reach viewers with Local…