You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Increasing the trustworthiness of the website. Reducing the bid rate on the ad. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. The correct answer is: Changing the call-to-action message of the ad. You’re working on a Google Search Ad that’s not performing as…

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

When running Remarketing Lists for Search Ads campaigns, some audience lists have a higher potential to convert leads than others. Following is the order the audience lists from highest to lowest potential. Arrangement of Lists for Search Ads campaigns: Reached the checkout page but did not complete the purchase. Added…

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Steps organized in the correct order to set up an effective Customer Match strategy Arrangement is already been done from the first step of the effective customer match strategy. Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an…

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 An investment of $40,000 to generate 2,000 conversions and a CPA…

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

More followers on the store’s social media presence. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Getting more customers to learn about his products. The correct answer is: Getting more customers to learn about his products. Reggie manages the online marketing campaigns…

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Search Audience solutions with the benefits Remarketing Lists for Search Ads — To help reach people who have engaged with your website or YouTube channel in the past Detailed Demographics — To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership In-Market Audiences —…

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

The promotion behind your advertisement. The phone number of your business. The location of your business. The URL displaying your website address. The correct answer is: The URL displaying your website address. The third component of Google Search Ad Your Google Search text ad has three main components. The first…

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Removing an extension from the ad. Increasing the bid amount of the ad. Determining the location of users. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page. The most beneficial aspect to improve the navigation of the landing page of an…

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Testing and reporting on the speed of Brian’s websites Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of his accounts, including statistics, settings, and industry trends The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends Brian manages…

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. The correct answer is: By providing users with relevant information up-front. Silly Sayings is seeing a lot…