Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Custom Affinity Audiences Demographic targeting Similar Audiences Custom Intent audiences Dynamic remarketing The two targeting options are a good fit for Lauren’s campaign are Similar Audiences and Custom Intent audiences it help marketing objective in her Google Display Ads campaign.

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

Predictions built from ad portfolio data, aggregated across benchmarkbusinesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. To determine the Responsive Display Ad of your assets for your ad slot is the Predictions built from your…

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy The Performance Planner recommend is Campaign-level Target CPA (cost-per-acquisition). Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition). Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).…

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views. Google Display Ads primarily…

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who…

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies Smart…