Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

By choosing “leads” as the campaign goal. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. By creating a new ad group for the sale. The correct answer is: By creating a new ad group for the sale and…

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Display Discovery Video Local The correct answer is: Local Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance. Local…

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time Depth of signals used and cross-analysis – Integrates a large variety of signals and considers new ones to evaluate user intent Auction-time bidding – Algorithmically helps set the appropriate bid for each and…

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on…

Match the following objectives with the correct description.

Marketing Objectives – Marketing goals that support the business objectives such as building awareness Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives Business Objective – A broad top-level goal of your company. This goal typically focuses on increasing revenue, profit…

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

In-Market Audience Detailed Demographics Similar Audiences for Search Affinity Audience The correct answer is: Affinity Audience A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. The affinity audience solution would be best…

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering…

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

Page feeds URL filtering Categories from dynamic search engines Landing pages from standard ad groups The correct answer is: Landing pages from standard ad groups Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads and…

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Adding more specifics to the ad. The correct answer is: Adding more specifics to the ad. The quality score of a Google Search ad will be improve by increase the number of clicks…