Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Testing and reporting on the speed of Brian’s websites Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of his accounts, including statistics, settings, and industry trends The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends Brian manages…

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. The correct answer is: By providing users with relevant information up-front. Silly Sayings is seeing a lot…

What Search Network text ad component provides up to three fields of 30 characters each?

The website URL component The conversion component The description component The headline component The correct answer is: The headline component The Search Network text ad headline component provides up to three fields of 30 characters each The headline component of Search Network text ad provides up to three fields of…

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation match All-inclusive Paris holiday The correct answer is: All-inclusive Paris holiday Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything…

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text might improve Charlie’s eCTR. Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Including keywords in his ad text The correct answer is: Including keywords in his ad text Expected clickthrough rate (eCTR) predicts whether your…

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Watching a YouTube video on rose cultivation. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business. Searching for related gardening information. The correct answer is: Searching for related gardening information. Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw…

Which of the following is a core benefit of Google Ads automated bidding?

User ID-based bidding Impression share-based bidding Daily budget pacing Auction-time bidding The correct answer is: Auction-time bidding Auction time bidding is a core benefit of Google Ads automated bidding. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Google’s bidding…

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction. With multiple headline and description options, responsive ads can compete in more auctions for a wider…

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Google Ads guarantees phone calls to your business. Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads offers separate auctions for low budgets. Google Ads gives you control over your budget. The correct answer is: Google Ads gives you control…

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will gradually improve by the end of the week. It will improve at the end of the day. It will improve by the end of the month. It will improve upon acceptance The correct answer is: It will improve upon acceptance Karen has evaluated her Google Search Ads campaign’s…