Which two of the following statements are true about Attribution reports? Select All Correct Responses

  • App conversions and store visits are included in Attribution reports
  • App conversions and store visits are not included in Attribution reports
  • Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting
  • Attribution reports can help you evaluate and optimize performance after you’ve changed your attribution model

Attribution reports reveal the paths customers take to complete a conversion. These reports attribute the conversion to different ads, clicks, devices, and other factors along the conversion path. Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting. Attribution reports do not include all types of conversions, such as app conversions or store visits.

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