- Don’t use negative keywords
- Use negative keywords to further refine audience traffic
- Use specific keywords for better conversion rates
- Use the Search Terms report to reach the right customers
Once you’re able to measure your conversions, you can then focus on improving your conversion rate. Use specific keywords for better conversion rates. Specific keywords often tend to have a better conversion rate than general keywords. Use the search terms report to reach the right audience. Google Ads shows you how well your individual keywords are doing, but it can also show you the exact words that your customers searched. You can view the list of searched terms in the Search Terms report. The last is to ese negative keywords to further refine audience traffic. When you use negative keywords, your ad won’t show up when people search for those specific keywords. This is helpful when you’re trying to limit your ad so that it doesn’t show up for people who are just browsing and aren’t ready to purchase anything yet.