What can be used to customize how the data is tracked in the Conversions column?

  • Auction Insights report
  • Custom tables
  • Include in Conversions setting
  • Modify Columns setting

You can choose which conversions to optimize for by checking the Include in Conversions setting for your sales conversion action and unchecking that setting for the shopping cart conversion action. Now, your automated bid strategy will only optimize for your sales conversions, and your Conversions column will only show sales conversions.

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