- Consideration – Brand favorability
- Purchase – Average order size
- Awareness – Brand recall
- Loyalty – Customer referrals
Consideration objective consists brand favorability, brand preference, brand association, brand liking, purchase intent.
Purchase objective consists new customers, transactions, average order size, return on investment, return on ad spend, cost of sales, cost per action
Awareness objective consists brand awareness, brand recall, top of mind
Loyalty objective consists repurchase, upsells, customer referrals