Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct Responses

  • Was the creative effective in getting attention and highlighting the brand?
  • Was the right audience targeted?
  • Were enough people shown the video?
  • Were there any possible executional missteps?

Jason should investigate carefully and ask these questions:

  • Was the creative effective in getting attention and highlighting the brand?
  • Was the right audience targeted?
  • Were there any execution missteps that led to the poor performance on social media?

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