Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

  • 24 hours after the purchase, to ensure payment is processed
  • Never, since the last interaction was with Facebook
  • The day the ad is clicked
  • The day the purchase is made

Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad. That’s why Google Ads would credit the conversion to the day the ad is clicked.

For example, let’s say Jane clicked on a Search ad for lipstick on 11 February then buys it online on February 14, three days later. Google Ads would show the conversion on February 11. But Analytics will give the credit to the date the purchase occurred, which, in this example, is February 14.

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