For video campaigns, the last impression of a video ad will get credit for the view-through conversion

  • True
  • False

Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad.

For example, let’s say Nitin clicked on a Video ad for your Gimbal on February 11 and purchased those shoes on February 18. Google Ads would show the conversion on February 11. But Analytics will give the credit to the date the purchase occurred, which, in this example, is February 18.

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