Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

  • Customer Match audience
  • Similar Audience
  • Affinity Audience
  • Custom Affinity audience

The correct answer is:

  • Custom Affinity audience

Custom Affinity Audience would be the best audience solution for Zane’s YouTube campaign who would like to use the names of similar hotels as keywords when building the audience for the campaign.

It starts with signals. Google looks at signals from Search, Google Maps, and YouTube to understand the unique characteristics of a given audience.

Leave a comment

Your email address will not be published. Required fields are marked *