Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

  • Capture, act, retarget
  • Tease, amplify, echo
  • Promise, sell, recall
  • Introduce, inform, inspire

The correct answer is:

  • Tease, amplify, echo

“Tease, amplify, echo”are storytelling methods that entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action.

Tease your audience with short ads, amplify your message with long-form ads for incremental reach and impact, and echo your message to spur action.

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