Which of YouTube’s awareness ad formats uses a skippable in-stream format?

  • Outstream video
  • TrueView for reach
  • Video masthead
  • Bumper ads

The correct answer is:

  • TrueView for reach

TrueView for reach optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format. This is YouTube’s awareness ad formats.

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