Which of YouTube’s awareness ad formats can use the CPD bidding approach?

  • TrueView for reach
  • Bumper ads
  • Masthead
  • Outstream video

The correct answer is:

  • Masthead

The masthead runs on the YouTube homepage and home feed — a marquee placement. CPD (Cost-per-day) bidding approach: On the days that matter most to them, advertisers can reach the immense YouTube audience with massive, single-day reach across both desktop and mobile devices.

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