Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

  • Target cost-per-lead (tCPL)
  • Target cost-per-view (eCPV)
  • Target cost-per-click (CPC)
  • Target-cost-per-acquisition (tCPA)

The correct answer is:

  • Target-cost-per-acquisition (tCPA)

Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger [1]ROI without manual optimization. With target CPA bidding, the campaign always works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.

Leave a comment

Your email address will not be published. Required fields are marked *