When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

  • Custom Intent Audiences for YouTube
  • Similar Audiences
  • Remarketing or Customer Match
  • In-Market Audiences

The correct answer is:

  • Remarketing or Customer Match

When it comes to driving action, focus on audiences with the strongest level of intent, because they’re most open to being influenced by your message. With Remarketing or Customer Match, engaged with your business already, but didn’t convert.

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