What’s the best description of Affinity Audiences on YouTube?

  • Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
  • Affinity Audiences on YouTube reach people based on their age, connections, and product count.
  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, andconsumption habits.
  • Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

The correct answer is:

  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, andconsumption habits.

Definition of Affinity Audiences: People who are truly passionate about a topic versus those that are merely interested. A holistic picture of someone’s lifestyle, interests, and consumption habits.

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