What’s a key benefit of True View in-stream?

  • It helps advertisers maximize views.
  • Its billing method is based on target CPM.
  • It optimizes for highly efficient reach.
  • It optimizes for impressions instead of views.

The correct answer is:

  • It optimizes for impressions instead of views.

The key benefit of True View in-stream: It optimizes for impressions instead of views.It optimizes for impressions instead of views (like TrueView in-stream), and allows you to easily plan, set up, and buy your auction campaign in a familiar currency.

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