What’s a key benefit of bumper ads?

  • High signal value
  • High audience attention
  • Reach to outside sites
  • Low skip rate

The correct answer is:

  • High audience attention

Bumper ads deliver the best reach out of all the YouTube formats. High audience attention is the key benefit of bumper ads. Bumper ads capture audience attention in just six seconds. This ad format has high completion rates as well as industry-leading viewability and audibility rates.

Leave a comment

Your email address will not be published. Required fields are marked *