What constitutes a video engagement conversion in a True View for action campaign?

  • User sees an impression of the ad and converts within 24 hours.
  • User watches 10 seconds of the ad and converts within seven days.
  • User watches the entirety of the ad and coverts within 30 days.
  • User watches 10 seconds of the ad and converts within three days.

The correct answer is:

  • User watches 10 seconds of the ad and converts within three days.

User watches 10 seconds of the ad and converts within three days.That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). This constitutes a video engagement conversion in a TrueView for action campaign. It’s included in the conversions column of Google Ads.

Leave a comment

Your email address will not be published. Required fields are marked *