What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Text slides, subtitles, and voiceovers are associated with higher brand awareness.
  • Ads that include the product on-screen had higher ad recall.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

The correct answers are:

  • Ads that include the product on-screen had higher ad recall.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

Consumers who see three or more bumpers have 2.2x higher ad recall. They’re efficient: six-second bumper ads on YouTube drove the same ad recall as a 30-second version on other site.

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