What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

  • Target return on ad spend
  • Maximize conversions
  • Target cost-per-acquisition
  • Enhanced cost-per-click
  • Target on-page position

The correct answers are:’

  • Maximize conversions
  • Target cost-per-acquisition

There are the two types of bidding approaches available for TrueView for action to help drive conversions:

Target cost-per-acquisition: With target CPA bidding, the campaign always works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.

Maximize conversions: With Maximize conversions, the campaign captures as many conversions as possible within a given budget.

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