What are the tested benefits of bumper ads?

  • Bumper ads are half the cost, easier to create, and they last forever.
  • Bumper ads are auto-generated, run in all languages, and guarantee results.
  • Bumper ads are effective, efficient, and help businesses reach new people.
  • Bumper ads have higher resolution, faster load times, and more impressions.

The correct answer is:

  • Bumper ads are effective, efficient, and help businesses reach new people.

Six-second bumper ads designed specifically for YouTube have great creative potential. Here are some of their tested benefits.

Effective:They’re effective on their own: nine out of 10 bumper ads drive significant ad recall, with an average lift of +38%.

Efficient: They’re efficient: six-second bumper ads on YouTube drove the same ad recall as a 30-second version on other site.Reach New People: They reach new people: six-second ads increased the unique reach of TrueView campaigns by an average of +78%.

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