Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

  • Similar Audience
  • Custom Intent audience
  • Customer Match audience
  • Custom Affinity audience

The correct answer is:

  • Customer Match audience

Customer Match audience would be ideal for Vesta’s YouTube campaign. Because The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Customer Match lets you find audience similar to those who have shared their email, phone number, or address with you. This is good for Customer Match: Upsell, retain, or exclude existing customers.

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