Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

  • Custom Intent audiences reach users that bought a product in the last seven days.
  • Custom Intent audiences reach users who recently searched on Google.
  • Custom Intent audiences reach users who clicked one of your ads.
  • Custom Intent audiences reach users residing in specific regions of the country.

The correct answer is:

  • Custom Intent audiences reach users who recently searched on Google.

Custom Intent Audiences for YouTube are those who searched on Google before engaging with your business. This is the key functionality of Custom Intent audiences.

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