TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

  • Machine learning
  • Ad recommendations
  • Conversion tracking
  • Automatic payments

The correct answer is:

  • Conversion tracking

To achieve the best performance, it’s important to implement conversion tracking and count conversions properly. TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, Conversion Tracking must be enabled in your Google Ads account.

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