The YouTube masthead is effective for advertisers with which goal?

  • Reach a massive audience around a tentpole event.
  • Conduct a long-term campaign at a reasonable cost.
  • Replace TV campaigns and achieve maximum reach.
  • Get a high number of views at a low CPV

The correct answer is:

  • Reach a massive audience around a tentpole event.

A masthead is effective for advertisers who want to Reach a massive audience in a short period of time, typically around a tentpole event.

Leave a comment

Your email address will not be published. Required fields are marked *