Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

  • Target cost-per-view
  • Maximize clicks
  • Target return on ad spend
  • Maximize conversions

The correct answer is:

  • Maximize conversions

As TrueView for action is built on the promise of driving action and conversions, measurement is key to determining success. With Maximize conversions, the campaign captures as many conversions as possible within a given budget.

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