Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

  • Buy Signal audiences
  • Life Events audiences
  • Core Customer audiences
  • Custom Intent audiences

The correct answer is:

  • Custom Intent audiences

With Custom Intent audiences for YouTube, advertisers can reach users who recently searched for relevant keywords on Google.com and encourage them to convert with TrueView for action.

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