Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

  • Custom Affinity audiences
  • In-Market audiences
  • Consumer audiences
  • Qualified audiences

The correct answer is:

  • In-Market audiences

Leigh’s client asks her to reach highly qualified consumers ready to make a purchase, Leigh should use in-market audiences. In-market audience segments enable you to reach people who have indicated intent to purchase.

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