Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

  • Similar Audiences
  • Customer Match audience
  • Custom Intent audience
  • Remarketing via Google Tags

The correct answer is:

  • Similar Audiences

Similar Audiences would be the ideal first-party data audience solution for Jasmine’s client who is looking for the solution that lets them find new customers who share characteristics with their existing ones.

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