In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

  • Call-to-action and Disrupt
  • Connect and Direct
  • Callout and Distract
  • Callout and Divert

The correct answer is:

  • Connect and Direct

In the ABCD recommendations Google created for YouTube advertising, C and D stand for Connect and Direct respectively.

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