In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

  • Leverage the power of audio in your ads to lift brand awareness.
  • Increase your ad’s pacing to capture attention and keep it longer.
  • Use video shots from movies and television shows to get attention.
  • Force a user into a sign-up or e-mail capture to exit the ad display.
  • Film ads that have a depressing emotional factor to gain sympathy.

The correct answers are:

  • Leverage the power of audio in your ads to lift brand awareness.
  • Increase your ad’s pacing to capture attention and keep it longer.

To drive impact and connect with viewers you are recommended to Leverage the power of audio in your ads to lift brand awareness. Because 95% of YouTube ads are audible. Using audio to reinforce a key message is associated with a lift in brand awareness and consideration. The second recommendation is to increase your ad’s pacing to capture attention and keep it longer. Consider quick cuts to keep the energy up. Initial studies show that increased pacing helps keep people watching longer, especially on mobile.

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