How can Google’s In-market audience signals help an advertiser connect with their target audience?

  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching people based on where they shop or eat.
  • By reaching people who are subscribed to channels related to their products.
  • By reaching people performing searches with the intent to buy or searching for competitive products.

The correct answer is:

  • By reaching people performing searches with the intent to buy or searching for competitive products.

In-market audiences is a powerful way for advertisers to influence people who are actively researching with the intent to buy — including those thinking of buying from competitors.Google’s In-market audience signals help an advertiser connect with their target audience by reaching people performing searches with the intent to buy or searching for competitive products.

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