Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

  • Life Events audience
  • Customer Match audience
  • Buy Habits audience
  • New Changes audience

The correct answer is:

  • Life Events audience

Life Events audiences lets you target Consumers at important transition points in their lives. Buying home comes under the life event. Hiro should recommend targeting Life events audience to his construction client wants to reach people who’ve shown an interest in purchasing a home.

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