Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

  • Morale: increased satisfaction, higher retention, approval
  • Action: online conversions, store visits, sales lift
  • Development: upgrades, pre-rolls, experimentation
  • Motivation: enticement, calls-to-action, engagement

The correct answer is:

  • Action: online conversions, store visits, sales lift

Action is the other benefits that YouTube can help Debra‚Äôs client to achieve. Under the Action, you Choose audiences based on the probability that they’ll buy a product or service.

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