Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

  • Front-load the story arc, focus on framing, and use familiar faces.
  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.

The correct answer is:

  • Front-load the story arc, focus on framing, and use familiar faces.

Based on the ABCDs of designing YouTube ads, Google recommend you open ad with Front-load the story arc, focus on framing, and use familiar faces. There are many ways to attract a viewer: build suspense, tap into memes, make an ad feel not like an ad, and so on. Your goal? In the first five seconds, give the viewer a strong reason to watch.

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