Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

  • When consumers viewed a bumper ad three or more times.
  • When the bumper ad was shown on the right frame.
  • When the bumper ad showed for 10 seconds.
  • When the bumper ad was skippable.

The correct answer is:

  • When consumers viewed a bumper ad three or more times.

Bumper Ads are effective together: consumers who see three or more bumpers have 2.2x the ad recall of consumers who see just one. Based on Google’s analysis of bumper ads, when consumers viewed a bumper ad three or more times, caused a significant increase in ad recall.

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