Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses

  • Offer free and discounted goods or services to entice ad viewers.
  • Slow down your ad’s pacing and take your time communicating.
  • Trick viewers into thinking they’re watching something different.
  • Use humor to boost ad recall, brand awareness, and viewership.
  • Break the fourth wall in your ad by speaking directly to viewers.

The correct answers are:

  • Use humor to boost ad recall, brand awareness, and viewership.
  • Break the fourth wall in your ad by speaking directly to viewers.

A relationship exists between how long an ad is viewable, and an increase in brand awareness and consideration. The two ways Google recommends you connect with your viewers:

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