Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.Which type of audience solution should Audra recommend for this client?

  • Custom Affinity
  • Program Candidate
  • Detailed Demographic
  • Determinant List

The correct answer is:

  • Custom Affinity

Audra is recommended to use Custom Affinity audience to target fans of the musicians they’ve booked this summer. With custom affinity audiences, you can develop a one-of-a-kind audience to deliver a niche message at scale.

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