As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Prime time.” When is she trying to reach her audience?

  • In highly engaged moments when her audience is at home, not distracted by the world around them.
  • In moments when her audience is engaged in content delivered at night, similar to when they watch TV
  • In highly engaged moments when her audience needs YouTube content that’s generaland popular.

The correct answer is:

  • In highly engaged moments when her audience needs YouTube content that’s generaland popular.

Advertisers can engage their audiences while they’re in their “Personal Prime time,” highly engaged moments where viewers turn to YouTube to watch content they’re passionate about.

Leave a comment

Your email address will not be published. Required fields are marked *