Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

  • Music preference
  • Home ownership status
  • Household income
  • Past purchases
  • Device type

The correct answers are:

  • Home ownership status
  • Household income

The two quantifiable characteristics that matter to the client are Household income and Homeownership status. Detailed Demographics allows you to connect with consumers who are more likely to be influenced by your products or services. YouTube offers a variety of detailed demographics. With the household income characteristics, you can reach people by income bracket, as that will affect their spending power.

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