Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

  • Custom Affinity audiences
  • Life Events audiences
  • In-Market audiences
  • Demographics audiences
  • Custom Intent audiences

The correct answers are:

  • Life Events audiences
  • In-Market audiences

Annilee should choose in-market audiences and life events audiences for her client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy.

In-market audiences lets you target highly qualified consumers who are ready to make a purchase. Life Events audiences lets you target Consumers at important transition points in their lives.

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