After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients.What are two characteristics of Detailed Demographics? (Choose two.)Select All Correct Responses

  • Education
  • Home ownership status
  • Pet ownership
  • Music preference

The correct answers are:

  • Education
  • Home ownership status

Two characteristics of Detailed Demographics are Education and Home ownership Status. Because the Google Audience Specialist, Reilly knows that using Education Characteristics, her YouTube client can reach people based on their level of education, as this may impact the products or services, they’re interested in. And Home ownership status lets her client reach people based on whether they own or rent their home, as this status will result in different purchase behaviors.

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