Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales.What should you do first?

  • Test daily: Test a new website layout and color scheme each day.
  • Lower price: Consider reducing the price of your product(s) for multiple purchases.
  • Remove friction: Make sure the checkout process is working and easy to use.
  • Increase discounts: Attempt to increase unique visits to the website by offering discounts.

The correct answer is:

  • Remove friction: Make sure the checkout process is working and easy to use.

Once you’ve connected with your customers, remove the friction from their shopping experience to drive sales – on your site, in your store, and across the web. To create a seamless experience to drive action, offer an easy checkout process.

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