Which type of automated bidding strategy is Target return on ad spend (ROAS)?

  • Awareness-based bidding
  • Revenue-focused bidding
  • Conversion-focused bidding
  • Consideration-focused bidding

The correct answer is:

  • Revenue-focused bidding

Target return on ad spend (ROAS) is Revenue-focused bidding strategy. Automatically sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS) you set.

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