Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

  • Conversion-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding
  • Consideration-focused bidding

The correct answer is:

  • Conversion-focused bidding

Target cost-per-acquisition (CPA) is Conversion-focused bidding strategy. This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal.

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