Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

  • Awareness-based bidding
  • Consideration-focused bidding
  • Conversion-focused bidding
  • Revenue-focused bidding

The correct answer is:

  • Conversion-focused bidding

Conversion-focused bidding strategy is enhanced cost-per-click (ECPC). This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.

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